Is packaging just a means to get your products or services from A to B?
Is packaging to protect your products or services from A to B?
Is packaging a way to express your brand while it travels from A to B?
Is packaging a way to spread a message to your customers, to your locals, to your city or town, to your country, to the world?
Is packaging supposed to be sustainable, practical, product enhancing?
Should packaging give your customers that further attachment to what you're offering?
Do you want your products and services to be passionately expressed and remarkable once your customers have made their connection/transaction with you?
Maybe it's all of the above, maybe it's not.
You can be the judge!!